THE BRIEF
HoneyBeBold is Rachel’s own bold and empowering brand, created to help women take control of their personal and professional journeys through brand strategy, self-defense, and website services. As both the brand strategist and the client, Rachel developed a fresh, vibrant strategy to match the dynamic, empowering ethos of her rebranded company. After creating the strategy, she came to me for the logo and visual identity that would capture her bold vision and help her mission come to life.
THE SOLUTION
With Rachel’s detailed brand strategy in place, I focused on bringing her vision to life through a logo that was as fierce as it was fun. We embraced a funky 90s-inspired aesthetic, featuring bright neon colors and graffiti-like lettering. The logo design emphasizes strength through bold typography, with an electric lightning bolt hidden within the ‘E’ of “BeBold” to symbolize power and energy. The result was a powerful, memorable identity that perfectly reflected Rachel’s mission and resonated with her target audience.
SERVICES
Brand Strategy – Rachel, Brand Strategist
Logo Design – Sandy, Brand Designer
Brand Identity – Sandy, Brand Designer
