Strategy-first branding for entrepreneurs who refuse to blend in. From brand foundation to complete visual identity - everything you need to show up with confidence.
Get StartedMost "branding" is just... a logo and some colors thrown together.
No strategy. No thought about who you're trying to reach. No consideration for how it needs to work across your website, social media, and everything else.
So you end up with a brand that looks professional but doesn't feel like you. Or worse - it looks like everyone else in your industry.
You don't need another cookie-cutter brand. You need a brand built on strategy that reflects who you actually are.
That's what the Brand Identity Package does.
We start with strategy (your positioning, audience, values, and message) and then design your complete visual identity from that foundation.
The result? A brand that's strategic, cohesive, and unmistakably YOU.
Before we touch any design work, we start with strategy. My brand strategist, Rachel, conducts a 90-minute discovery session to uncover your brand essence, positioning, audience, and messaging.
This isn't generic "core values" fluff. This is the strategic foundation that makes your visual identity actually mean something.
Timeline: 2 weeks from session to brief delivery
Once your strategy is locked in, I design your complete visual identity. This isn't just a logo - it's a full system of visual elements that work together across every touchpoint.
Every color, font, and design choice is intentional and rooted in your brand strategy. You'll have everything you need to show up consistently and professionally.
Timeline: 4-6 weeks after Brand Foundation complete
4-6 Weeks Total
From our first strategy session to final file delivery. Most brands try to skip the strategy and rush to design - which is why they end up redoing everything a year later. We do it right the first time.
Complete Brand Foundation + Brand Identity Package
Payment plan: 50% deposit to begin, 50% upon completion before final file delivery
Book Your Brand Identity PackageShort answer: yes. Even if you think you have your strategy figured out, the Brand Foundation session uncovers things you haven't articulated yet - and that's what makes the visual identity stronger. If you skip strategy, we're just guessing at what your brand should look like.
Not through this package. The Brand Foundation is specifically designed to lead into the visual identity work. If you just need strategy without design, that's a different service (and honestly, most people don't get the value from strategy alone - they need the visual execution).
Great! The full $750 you paid for the audit credits toward this package. So instead of $4,500, you'd pay $3,750 total.
Yes, but it's a separate project. Once your brand identity is complete, we can move into website design. I recommend doing them separately so you're not rushing the branding to get to the website.
That's exactly what the Creative Direction Retainer is for. Once your brand identity is complete, you can sign up for monthly retainer support to handle social graphics, email templates, presentations, and all the ongoing creative work your business needs.
One round of revisions is included. That means after I present the initial designs, you can request changes, and I'll refine based on your feedback. If you need additional rounds beyond that, we can discuss adding them for an additional fee.
You'll get all your final logo files in multiple formats (AI, EPS, PNG, JPG, PDF), your brand guidelines document, and all your templates and materials in editable formats. Everything you need to use and share your brand.
Website design/development (that's separate), copywriting (you provide the content, I provide creative direction), print production (I give you print-ready files, you handle printing), and stock photography (I can recommend sources, but you'll need to purchase any stock images).
Let's start with strategy and design a brand that actually works.
Book Your Brand Identity Package - $4,500
Strategic design for out-of-the-box brands.
