Monthly creative direction for businesses that already have a brand but need consistent, strategic execution. No more scrambling for a designer every time you need something.
Get StartedYou have a brand. You have a logo. You even have brand guidelines (maybe).
But every time you need social graphics, an email header, a presentation, or a one-pager, you're stuck.
Do you DIY it and hope it looks decent? Do you scramble to find a designer who's available, understands your brand, and won't take two weeks?
The problem isn't your brand. It's that you don't have consistent creative support.
That's what the Creative Direction Retainer solves.
You get me as your ongoing creative partner. Someone who knows your brand inside-out and can execute everything you need - social graphics, templates, presentations, collateral - without you having to explain it every single time.
No more firefighting. No more "good enough" DIY graphics. Just consistent, on-brand creative work every month.
$1,750 (one-time, included in first month)
Before we start the retainer, we need to document your brand strategy and visual guidelines. Even if you already have a brand, this session ensures I understand it deeply enough to execute confidently without asking you a million questions every time.
My brand strategist, Rachel, conducts a 90-minute session to audit your existing brand, extract your strategy, and create clear guidelines for all future creative work.
Timeline: 2 weeks from session to brief delivery
Why this matters: This is what allows me to become an extension of your team, not just another order-taking designer. Once I have this foundation, I can execute quickly and strategically without constant back-and-forth.
$1,500/month (ongoing)
Once the Brand Alignment Session is complete, you're set up for ongoing retainer support. Each month, you get strategic creative work - not just execution, but creative direction that keeps your brand consistent and effective.
Unused capacity policy: Use it or lose it. Capacity doesn't roll over month-to-month.
Contract minimum: Month-to-month (cancel anytime with 30 days notice), but I recommend a 3-month minimum commitment for best results.
3 project requests OR 12 hours - whichever comes first
30-minute call where we plan your creative priorities for the month. Not just "what do you need?" but strategic guidance on what will actually move the needle.
Submit up to 3 projects per month through your project management system. I confirm timelines within 24 hours and deliver drafts within 48 hours.
2 revision rounds per deliverable. That means initial draft, your feedback, refined version, your feedback, final version.
I'm not just executing what you tell me to do. I'm giving you strategic guidance on what will work best for your brand and audience.
These are typical examples of what you can request each month:
Brand Alignment Session ($1,750) + First Month Retainer ($1,500)
Per month, billed on the 1st of each month
Month-to-month contract. Cancel anytime with 30 days notice.
3-month minimum recommended for best results.
Yes. Even if you already have brand guidelines, the alignment session ensures I understand your brand deeply enough to execute strategically. Without it, I'm just guessing - and that defeats the purpose of having a retainer.
Great! The full $750 you paid for the audit credits toward the Brand Alignment Session. So instead of $3,250 for the first month, you'd pay $2,500 total.
Unused capacity doesn't roll over. This keeps things simple and prevents the retainer from becoming unmanageable. If you consistently don't use your capacity, we can discuss adjusting your plan.
We can discuss adding additional capacity for an extra fee, or we can prioritize what's most important and push other projects to the following month.
Through my project management system (Asana). You'll submit a request with details, and I'll confirm the timeline within 24 hours. Most projects are delivered within 48 hours of approval.
Yes, with 30 days notice. However, I do recommend committing to at least 3 months so we can build momentum and you can see real results from consistent creative execution.
Rush requests aren't included in the standard retainer. If you need something same-day, we can discuss rush fees on a case-by-case basis.
Consistency and speed. With a retainer, I already know your brand intimately. You're not explaining your vision every time. You're not waiting for a designer to become available. You're not managing one-off projects. You have an ongoing creative partner who can move fast because we're already aligned.
Let's start with Brand Alignment and set you up for ongoing retainer support.
Get Started - $3,250 First Month
Strategic design for out-of-the-box brands.
…the ones who get your approach and are excited to pay top dollar for your perspective and expertise.
…so you don’t have to shout to prove your worth. Your work speaks volumes when your brand lets it.
…because good design doesn’t just look good. It evokes powerful emotional connection with your audience.
…instead of blending in with brands that don’t think as deeply or deliver as intentionally.
When your brand screams quality, clients stop questioning your prices
A cohesive brand builds trust from the first interaction — no convincing needed.
The right people will feel an immediate "OMG, they get me" connection.
When you're proud of how you present yourself, your entire energy shifts.
From strategy to stunning visuals
Uniquely Jewish, beautifully different
Hi! I'm Sandy Weberman
My creative brain doesn’t do “one-size-fits-all.” I’ve built a process that’s flexible, intuitive, and designed for clarity and personal expression — no corporate jargon or confusing brand assets in sight.
Great design not only makes things pretty, but it makes them work. I combine sharp strategy, intentional storytelling, and minimalist visuals to create brands that look stunning and move the needle.
I bring a strong sense of identity to my work, including my Orthodox Jewish background and neurodivergent experience. My identity helps me design brands that feel real, resonant, and deeply you.
With every project, I get to the heart of what makes my clients’ brands uniquely them. My process is intuitive, strategic, and built for people who think a little differently. The result? Brands that feel aligned, grounded, and wildly effective.
You’re here to be seen, trusted, and paid accordingly. Let’s craft a brand that reflects the depth of who you are and makes people stop and say, “I need that.”
Strategic design for out-of-the-box brands.
